Jume Journal Vol 1

Jume acknowledges the Arakwal people as the rightful custodians of the land, waterways and living ecosystems of the Bundjalung nation where she works and lives. We pay our respects and endless gratitude to elders past, present and future. 

 

 

 

 

 

 

 

Hello everyone! Jume here to say hello for the first time in 4 years.  I would also like to introduce to you my new website and this newsletter which will be a monthly journal of photos, playlists, recipes and other little things that i hope you find fun and inspiring. I will also have a link to the archive of these journals on the website.

It has been a big year with new study, building and growing my new shop Toko Toko , general covid chaos, border closures and the trauma and grief of my home getting so badly damaged in the NSW floods along with a lot of personal issues too. The picture below was my deck and the creek a month before it was destroyed by a 70 meter wide raging river that ran straight through our home. It was terrifying, most of the trees and plants you see are all gone now crushed by the sheer force along with boulders, cars, my two boats and parts of my neighbours homes that were crushed in km wide landslides, as the internet and phone service returned, the true magnitude of the tragedy across the shire threw everyone here into months of relentless, selfless and heartbreaking clean up and recovery that is still going. I have been brought to tears many times by the sheer love, community, generosity and courage of our community both locally and globally. It is something that has changed me forever and i am weeping a little just writing about it now. So thank you to everyone who reads this and knows its for them.

Though some don't know this, I am a one gal show here at Jume so needless to say, this label has been on the back burner for a while now as i sort everything out and get back on top of my mental health.

I'm slowly healing and finding my feet again and really assessing what i value and what i want to direct my energy into and have found my way back to this label that i had lost the creative spark for until recently. I realised that it was too special to drop but a big refresh was in order to keep me excited and refreshed. I know its going to be a bit different in vibe to what my oldest customers are familiar with and i truly hope that some of you come along for the journey anyway and to those who don't i want to say thank you from the bottom of my heart for all of your love and support, its been such a great pleasure to have made you garments that you love. Please know that despite my fear and worry of judgement and failure that is arising upon leaving my safe and familiar realm, i am trying to be brave and move towards a more authentic representation of my taste and style so that i can rekindle my creative flame and expand my creative possibilities even if its a bit more niche :) That being said, the Jume essence of salty, summery, oceanic joy will live on, as will my commitment to making garments that are ethical, flattering and comfortable to wear every day.

 

Another exciting change is that i have a new website and branding! Until now, was everything designed and built myself and my ex girlfriend Marian and as proud as i was to be able to get this far with no external assistance, it was so exciting to expand my possibilities with actual professionals. I worked with some really talented friends of mine to make a new logo, packaging, website, stickers and swing tags that i really love. huge thank you to Matt Crowley for website, Rohan Newman for branding and graphic design and Peter Cole and Gian Manik for illustrations. I have also began collaborating with some friends to make some printed tees!

The other special project in my life that i want to share with you is Toko toko, the store in Byron Bay that i have with my dear friend Melati Malay, a home for Shop Jume and all the the things and labels we love as well as books from Good Publishings and records by Earth Editions who i will introduce in upcoming journals. You can click on the logo below to see the store.

 

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I feel really connected to so many of you from sweet emails and chats over the years so i thought i would share with you a bit about where i'm at and let you in on the process. Im excited to share my weird world with you!

Love and kisses to you all x

 

 

 

 

 

 

The first playlist is from me since this is such a personal journal volume. Songs to play while you are driving along the coast through patches of rainforest, scrub and wide open countryside. I hope you enjoy. Click the frog to listen.

 

 

 

 

 
 

 


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